←
Product Design
Motion Design
AI
Fletch
Created an in-context companion, surfacing related Looms instantly on a Confluence page
The Background
Bringing Related Looms to Confluence Pages
During an internal Atlassian hackathon, I explored how to surface related Loom videos directly on Confluence pages, bringing video knowledge into the flow of work without searching or context-switching.
The Approach
Building Fletch into Confluence
Since this was a hackathon project, we had limited time to bring our vision to life. We built Fletch — a companion bot embedded in Confluence — that takes the content of the page a user is reading, uses it as context to fetch related Loom videos, and surfaces them directly on the page with a quick overview of what was found.
Learnings
Key Takeaways
Ground the problem in real research — validating the problem with data early on made it easier to communicate business value and get buy-in, helping us place 2nd overall!
Align with engineering early — with limited hackathon time, working closely with engineers on feasibility shaped what the solution could realistically look and function like
The full case study is password protected
Please email me if you'd like to chat!